Today I heard the following story … I am told it is true (but who knows?).
The key thing that this story demonstrates (highly effectively) is the value of marketing the benefits of your products and services to people over simply marketing features.
You know, features are things like “the car has tinted windows …”. People do [...]

I just added them up … in the last 24 hours, I received 29 emails pushing something at me. Something that the writer thought I needed to buy … now … quick … before their special limited offer expired. And, in case you wondered, this excludes the complete spam emails wanting to send me millions [...]

When is a Chef not a Chef? Jamie McIntyre recounts the story of his friend the Chef who moved from Sydney to Noosa to get a better quality of life. Moving to Noosa might not give you a better quality of life … but marketing yourself and your offerings over the Internet might. This short [...]

P.T. Barnum once said “Without promotion, something terrible happens … nothing!”
I was reminded of this quote today and it got me thinking. Yes, of course, P.T. Barnum was right, no business will EVER succeed without “promotion”. If somebody drives up to your house in a huge truck and drops off thousands of dollars worth of [...]